Wednesday, October 14, 2009

Stand out from the crowd

It is difficult being a new Virtual Assistant or Transcriptionist or even if you have been in the industry a while and are still not established, there is plenty of competition out there at the moment, you need to make sure you stand out from the crowd.
Make sure your website content is original, keep it updated.
Create a fancy advert for yourself that stands out, making sure it is original content.
You need to sell your services hard at the moment, you need to be different, you need to stand out to draw potential clients to you.
The clients you need are not the clients who are looking for someone to do the work cheap, you are looking for the clients that need a VA or Transcriptionist to help them over and over. Original content is something that will draw in a client.
Look at your competition's websites and see what you can come up with that is different to what they have. I can still come up with new content and new looks for my blog and website after being in the business since 2001.
Make sure your adverts, web and blog look professional at all times, silly graphics will not draw a client to you, dont make your site look to flouncy, bouncy or feminine looking, your look must be professional as that is your business that you are advertising to draw in clients.
Animals, birds, butterflies dont really work or look professional. You are not selling these types of services, so why use these types of graphics etc.
Your adverts, blogs and website are all about drawing your client to you so make sure they have that professional finish and look.

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