Have you been virtually butt kicking yet?

By Dee Matheson

Just last week I was feeling sorry for myself because my Virtual Assistant business had come to a grinding halt. My ever understanding husband said that these things happen and I must not be so hard on myself. All I could think of was ‘thank goodness he still believes in me’.

As per usual my marketing coach, Francis van Wyk, was scheduled for our marketing mentor session and I was not looking forward to it because I was feeling down in the dumps and I had not done everything on the list that I was supposed to do. Well lo and behold, she kicked my butt virtually (via Skype) and told me to do something that we are all so scared of: Be Proactive. It’s not rocket science but boy does it work.

As I had already identified my target market, I started looking for contact details and information and composed my email marketing letter. I was rather sceptical about sending  it out because I was wondering whether they would even bother reading it, put it in the trash or send me rude emails back because I was wasting their precious time. Well that did not happen. No hit squad came to my virtual door and told me off. Instead the feedback has been phenomenal. There are so many people out there just waiting for someone to help them further their business goals but don’t know how to get into connect with them. By just using this very simple initiative it has opened up doors that I did not know were even there. Those that were not quite ready for my services at this moment agreed to regular informative emails from me which means I’m developing a database of potential clients. Exactly what Francis encourages: build up a funnel system so that when one client moves on, you’ve got others waiting in line.

This week I signed up two new clients and I’m in the process of signing up my third which came from my website and not even from my marketing email campaign. When I spoke to these new clients and those potential clients, I asked them what made them want to connect with me and they all said, “Your pro-activeness, because if you do that for your business, imagine what you can do for mine?”

Once again this just shows that putting those positive vibes out there into the universe, and I’m not an airy fairy type of person, and stop wishing for things to happen when you don’t even try yourself only bodes disappointment and eventually failure. That is such a pity because we all have skills, knowledge and know how that someone else does not have and needs.

I hope that this has inspired some of you to become more proactive and get out there and kick butt or at least try. Don’t give up. All that hard work you’ve already put in should not go to waste.

If you would like more information or connect with me, you can reach me via email on dmatheson@worldonline.co.za or visit my website: www.dfm-virtualassistant.co.za

Payments and Clients

As part of your business plan you need to write up a procedure for dealing with your clients and payments.
How do you want to receive your payments?
When are you going to invoice your clients?
With once off jobs/tasks I would suggest you start of by asking for a 50% deposit before starting work, then on completion of the task and the client has came back to say they are happy with the work then you send an invoice. Do not start the work no matter how urgent before receiving your 50% deposit. Your payment is also important as is the clients work.
My clients have 10 days to pay me from date of the invoice. If that client has not paid me I then follow up and keep following up until payment is received. With once off clients you invoice on completion of the job, not at month end. You point out your payment terms to the client and ask nicely when you can expect to receive payment, especially so when you work with subcontractors as those contractors need to know when they will be paid.
If I take on a client and they become  regular clients I then move the payments to monthly payments. I try to get my invoices out around 28/29 of the month, I try, its not always possible as often I can be too busy. Invoicing is important and I try to maintain that (try).
My monthly clients either pay on receipt of the invoice or within a few days. If the clients dont pay I send a friendly skype or email reminder. Our clients can also be just as hectic as we are.
Note: we will get the clients that do not pay, that is an accepted part of the job and part of every business.
Have payment terms on your invoice and as part of your terms and conditions in your clients contracts.
There is no need to be afraid of invoicing your clients, its is part of dealing with clients and part of doing the work for clients, you are a business owner and you must think as one.
Keep track of all your invoices, payments in and out, its important to know how much you earn and what profits you are not making or are making. You need to know where your company is financially at all times. Your basic bookkeeping must be part of your monthly procedures for your business.

Is the Recession hurting Virtual Assistants

How are you feeling as a virtual assistant during this recession, that is hitting us wordwide?
Is it hitting your business?
What affects has it had on your business?

This is my take on the recession and purely my opinion.

Companies are downsizing especially so with office administration staff, this is not just happening within South Africa but worldwide. This to me opens the way for virtual assistants and transcriptionists to find work. Companies will need their office administration done no matter what. Tasks like company invoicing, accounts, typing, company correspondence, arranging meetings etc. We as virtual assistants can handle these tasks and help keep the company administration under control.

To get these types of jobs it would be wise for virtual assistants to send out company brochures and introduction letters to prospective clients, start with the types of small businesses that could downsize easily then move on to larger corporates, what harm does it do to let companies know you are out there willing to assist in this time of recession.

Clients are contacting me around three to five times a week for quotations so that proves there are potential clients out there looking for support from virtual assistants. They are hearing about us through the continual advertising/marketing we do. But the problem is they are only hearing from a small percentage of us, a small percentage of us appear in advertising everywhere, where everyone else advertises, does there marketing, I don’t know as you are not being seen. To me if I was you I would see that as a problem. A virtual assistant’s aim should be to get her details out there so that corporates, businessmen, entrepreneurs can see her, but this does not seem to be the case. So I would say the veterans of the industry like myself are the ones who are benefiting the most during the recession. The one thing that I can do as I do have a full business of clients is contract work out to newbie’s and assist them this way, but that should not be the way newbie’s find work, they themselves should not rely on veteran VAs to give them work but should go out and look for potential clients. You will not receive full pay for a job that you would if you had the client yourself and as a contractor you will not make much money working for other VAs, so to me that is to your disadvantage. Go and find clients and make the money you could earn. Take advantage of the recession with companies downsizing that are now outsourcing and present them with your details. Get out there and be seen.

Client Liaison

As a Virtual Assistant I deal with clients daily, either via email, skype, cell, telephone or in person.
The way you interact with a client can make a difference on whether that client will give you the task/job or not.

Being a business owner of AMF Typing Services cc I engage with clients on an equal status. A lot of VAs are ex Secretaries or Personal Assistants and they are used to dealing with Bosses and it is often difficult for them to deal with a clients on the same level, as they think of that client still as a Boss which they are not.

Always be friendly and polite. Never sell a service that you cannot do 100%. Do not offer transcription if you do not know how to do this, as you will soon find yourself in a sticky situation when the work comes in and you cannot do it. Only offer the services that you have the most experience in and that you know you can complete.

I can now judge by the response of the client whether I will get the task or not. And when there is a task/job that I am interested in, I will tell the client I can do that task, give them a deadline when it can be done and talk with confidence about that task, within a few minutes that client will give me the task to do. I am very confident in my approach with clients but I was not always like this, my years of experience as a secretary has helped me a lot with dealing with clients today. I have got a lot of experience behind me of dealing with the best and worst of clients. I am patient, friendly and very convincing when I want to do a task for a client.

I deal with a lot of Virtual Assistants within the industry worldwide and client liaison is very important. The way you write your emails reflects on your company, the way you liaise with clients via skype and in person all makes a difference. With emails and sms’s I always sign off with my signature and contact details so any potential client will always know who I am and who I work for.

Be careful as you write up your website, as you need to make sure that website is drawing in clients or the right people who you want to liaise with, in your business. Make sure your written content, sounds right and looks right. Clients also judge you on what your website is saying to them.

First appearances and sounds always count when a VA is dealing with a potential client. I dress casual for work but when I meet a client I make sure I dress appropriately.

I am a business owner and I must come across as a business owner and know what I am talking/writing about to all potential clients.

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