Monday, April 11, 2011

Naming your Business and finding a company logo

One of the most interesting tasks to do when you open up a new VA business, is to give your business a name. Your business name needs to reflect what you are doing, what your business is about. Once you find that name use that name as your website domain name, your user name. You need your business name to be memorable, something that people will connect with you straight away. I am AMF Typing Services and everywhere you will see me using the user name 'amftyping' its short and easy to use and immediately it can be connected with my company name. Make your name unique to you.
Another great task is finding or creating a logo to suit your company name, I choose a typewriter as it matches my company and user name and my main company function is typing so the typewriter is very apt. You can play around with your initials, find a good graphic and play around with it making it unique to your business. It took me a few different logo's before I came up with this one, I played around with my initials for a while coming up with different combinations.  You dont need fancy graphic software to do a logo, you can do many things just playing around in powerpoint or word. Make sure you feel comfortable with the name and logo you choose.