Recession, downsizing and virtual assistants

written by Alison Fourie

How are you feeling as a virtual assistant during this recession that is hitting us wordwide?
Is it hitting your business?
What affects has it had on your business?

This is my take on the recession and purely my opinion.

Companies are downsizing especially so with office administration staff, this is not just happening within South Africa but worldwide. This to me opens the way for virtual assistants and transcriptionists to find work. Companies will need their office administration done no matter what. Tasks like company invoicing, accounts, typing, company correspondence, arranging meetings etc. We as virtual assistants can handle these tasks and help keep the company administration under control.

To get these types of jobs it would be wise for virtual assistants to send out company brochures and introduction letters to prospective clients, start with the types of small businesses that could downsize easily then move on to larger corporates, what harm does it do to let companies know you are out there willing to assist in this time of recession.

Clients are contacting me around three to five times a week for quotations so that proves there are potential clients out there looking for support from virtual assistants. They are hearing about us through the continual advertising/marketing we do. But the problem is they are only hearing from a small percentage of us, a small percentage of us appear in advertising everywhere, where everyone else advertises, does there marketing, I don’t know as you are not being seen. To me if I was you I would see that as a problem. A virtual assistant’s aim should be to get her details out there so that corporates, businessmen, entrepreneurs can see her, but this does not seem to be the case. So I would say the veterans of the industry like myself are the ones who are benefiting the most during the recession. The one thing that I can do as I do have a full business of clients is contract work out to newbie’s and assist them this way, but that should not be the way newbie’s find work, they themselves should not rely on veteran VAs to give them work but should go out and look for potential clients. You will not receive full pay for a job that you would if you had the client yourself and as a contractor you will not make much money working for other VAs, so to me that is to your disadvantage. Go and find clients and make the money you could earn. Take advantage of the recession with companies downsizing that are now outsourcing and present them with your details. Get out there and be seen.