Selling yourself as a VA

As a VA, to get clients we need to really sell our skills and services. I come from a secretarial background where the staff were my clients, so I always had work. I am now in a position whereby I run and own my own company and if I dont sell my skills and services I simply want get clients. I am a shy person, I hate talking on the telephone. Marketing is not my thing and yet I can market my services successfully.
When clients ring to ask for pricing/rates I need to convince that client to stay with me and not move onto another VA for pricing/rates, to do this I had a quickie speech ready that I give and by the end of it I usually can tell, I have hooked that client and its a matter of getting details and getting the work. It only takes a few minutes to convince a potential client that you are the person for the job. Selling yourself in marketing must be part of your VA business, people contact is a major playing in being a VA, that is our way of getting clients and work. If a client has trust and confidence that you can do the job they often will stay with you and become regular clients.
A piece of advice I can give is have a quick speech ready for potential clients, practice it till you know it, write it down if necessary. Use it to good affect. I enjoy the challenges of marketing and selling my skills and services and I must be doing something right as once I hook the clients they dont want to leave me.
If I can get my marketing right then so can you.