Everybody and everything needs to grow and so your company needs to
grow. It is through continual marketing, advertising and networking that your
business will grow. You can’t just open up your business and start to work; it
does not work like that, ‘You have to do the work to get the work’.
Marketing, advertising and networking is always going to be a major part of the
life of your business.
You need to grow your client database to bring in enough work to make a
profit. Businesses must run making profits otherwise what is the point. Your
rates need to be enough that they cover your expenses and that there is a bit
left over for profit. You don’t want to just break-even you need to make
profits to survive. If you charge low rates and you won’t be in business for
long. Often VAs think that if they charge low rates they will draw in many
clients, do you want the types of clients that go for the low rates or do you
want the type of client that pays you well and appreciates what you and they
become regular clients and they know you are a valuable resource to them.
As we grow we need to make sure that our advertising material grows with
us. Update your material often, don’t just send out the same advert over and
over, create something new each time, maybe boast about a new product you
learnt, or a new client you have just got, advertise a new skill you have just
learnt, maybe you have joined a new group advertise it., you could interest
others to join that group. Send advertisements out regularly.
The same with your website
change it often, your website should not look the same today as when you
started out, your website grows with you, keep it fresh, updated and keep up
with current website trends. If you add new content to your site send out an
advert advertising it, send out on your social media platforms and invite
people to your site to check it out.
Our businesses have to grow for us to achieve anything, the same as we
need to keep up with technology, technology changes all the time, so do we,
never let your business go stagnant no matter how busy you are, keep it fresh
and ongoing.
I don’t need to advertise for clients, but I do need to advertise to
show that I am still in business. Your business name must always be out there
to be seen.
